
No matter what your business, customers are demanding anywhere,
anytime access to products and information. They may use web
self-service one day, the IVR the following day, and chat
with an agent the next –sometimes to perform the same
functions. All too often, they find self-service
applications that are inconsistent, that provide limited
opportunities for transactions and interaction, and that
don’t work effectively with call center capabilities. The
results? Customers abandon self-service and call agents,
driving up your contact costs and your hold times.
Our Practice
The key to successful, usable applications lies in creating
a strategy for self-service contact that is driven by both
customer and business requirements. Vanguard works with you
to create a vision for customer self-service that integrates
all channels – and the contact center. We help you create
value through a well crafted self-service strategy that
drives specific contacts to the appropriate channels.
Building a self-service strategy also involves:
- Identifying opportunities for self-service or assisted
service
- Developing consistent interfaces and requirements
- Optimizing technology through use of common tools and
applications
- Developing a business case and ROI
- Measuring success through a comprehensive performance
plan and regular metrics gathering